SITA services and Web privacy statement

We, SITA and its affiliates ("SITA"), are committed to protecting the privacy of individuals with whom we deal. This Statement outlines the types of Personal Information processed in connection with the provision of our services (“Services”) to the travel industry, and via our websites (which include e.g.,, (“Websites”), how these information are used and safeguarded as well as how individuals, including users of our Websites, may exercise their rights with respect to their Personal Information.

1. Types of Personal Information we process & why

The types of Personal Information that we may process in connection with the provision of our Services and via our Websites may be provided by you voluntarily; collected automatically on our Websites (e.g. by using cookies or other online technologies); or provided to us by or collected on behalf of third parties (e.g. by one of our business clients) in order for us to perform our Services for them.

"Personal Information" means data which allows the identification of a natural person directly or indirectly from that data. Examples may include name, address, email, telephone number, customer ID, or tax ID. It includes personal data as defined under EU law.

(i) Information provided voluntarily by users of our Websites


In order to use certain areas of our Websites, you must first complete the registration form and create a user name and password. Durante el registro, se le solicitará que brinde detalles de contacto, como su nombre y dirección de correo electrónico. Utilizamos estos detalles de contacto para comunicarnos con usted en relación con los servicios descritos en nuestros Sitios web en los que usted haya mostrado interés.

You have the option to provide us with additional information which we use to provide you with a more personalized experience on our Websites, which includes presenting content more relevant to you based on the sector you specify, e.g. airline, airport.

SITA is the sole owner of the information collected on our Websites ( or other SITA owned / controlled Websites).

You can use the unsubscribe function at any time if you no longer wish to be registered with us.

Suministro de información

Any Personal Information that you provide through our Websites will be used for the purpose of providing you with information about SITA and its products & services. Le enviaremos dicha información por medio de los datos de contacto que usted haya suministrado en nuestros Sitios web.

Encuestas o concursos

Podemos brindarle, de manera periódica, la oportunidad de participar en concursos o encuestas dentro de nuestros Sitios web. If you wish to participate, we will request certain Personal Information from you. Participation in these surveys or contests is completely voluntary and you can choose whether or not to provide such Personal Information. The requested Personal Information typically includes contact information and demographic information. Utilizamos esta información a efectos de comprender mejor nuestro mercado y sus requisitos.

Ofertas de productos y actualizaciones

Si se ha registrado en nuestros Sitios web, en ocasiones, le enviaremos información relacionada con los productos y servicios de SITA. If you no longer wish to receive these types of communications, you may unsubscribe by following the instructions in section 8 below.

Boletines informativos

Si desea suscribirse a nuestros boletines informativos, utilizaremos su información de contacto, p. ej., su nombre y dirección de correo electrónico para enviarle el boletín informativo. If you no longer wish to receive our newsletters, you may unsubscribe by following the instructions in section 8 below.

Anuncios relacionados con el servicio

We will send you strictly service-related announcements on rare occasions when it is necessary to do so. Por ejemplo, si nuestro servicio se encuentra temporalmente suspendido por cuestiones de mantenimiento, posiblemente le enviemos un correo electrónico.

Servicio al cliente

Based upon the Personal Information you provide us, we will send you a welcome email. Además, nos comunicaremos con usted para responder a sus inquietudes, brindarle los servicios que usted solicite o administrar su cuenta. Nos comunicaremos con usted por correo electrónico o teléfono.

Perfil del usuario/registro

We store information that we collect through log files to create a (registration) “profile” of your preferences. We tie your Personal Information, and e.g. your purchasing and engagement (which pages visited) history, to information in the (registration) profile in order to provide tailored promotions and marketing offers and to improve the content of the Websites for you.

Para actualizar o modificar su perfil, consulte la sección perfil en los Sitios web. See also Section 8 which makes available a link to the Preference Center to make such changes. To delete your profile, please visit the DSR Data Subject Rights Center.

(ii) Information collected automatically on our Websites

Cookies and similar technology

Para ofrecerle una funcionalidad optimizada del sitio web, SITA utiliza Cookies en sus Sitios web. Las cookies son identificadores alfanuméricos que se transfieren al disco duro de su computadora a través de su navegador web. Cuando esta información se almacena en su disco duro, nuestro sistema puede reconocer su navegador y hacer que usted inicie sesión automáticamente, cuando corresponda.

We also store or gather other information automatically and may store it in log files. Esta información incluye direcciones de protocolos de Internet (internet protocol, IP), tipo de navegadores, proveedores de servicio de Internet (internet service provider, ISP), páginas de referencia/salida, sistemas operativos, marcas de tiempo/hora y datos de navegación.

Cookies and similar technologies are used by SITA so that we can make it easier for you to access our Websites, to understand usage and for other purposes.

For more information on the types of cookies and similar technologies we use and why and how you can control them, please click here to access our Cookie Policy.

(iii) Information provided to us by or collected on behalf of third parties to perform our Services

This information includes, but is not limited to, name and contact details, flight information, passport details, payment information and biometrics which we use to perform our Services.

Where the information is provided by one of our business clients who shares Personal Information with us or instructs us to collect or process Personal Information, their privacy statement may also apply and you should read any privacy notices provided on their sites.

2. Legal Basis

If you are from the European Economic Area, there needs to be a legal basis for the collection and use of the Personal Information described above. This will depend on the Personal Information concerned and the specific context in which the information is collected. We sometimes process Personal Information because we are providing a service to one of our partners and in those circumstances, it will be our partners' responsibility to ensure a legal basis exists.

However, when it is our responsibility to do so, we will normally collect Personal Information about you only (i) where we need the Personal Information to perform a contract, (ii) where the processing is in our legitimate interests and not overridden by your rights, (iii) where we have your consent to do so, or (iv) where we are otherwise authorized under applicable law. In some cases, we may also have a legal obligation to collect Personal Information from you or may otherwise need the Personal Information to protect your vital interests or those of another person.

If we ask you to provide Personal Information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your Personal Information is mandatory or not (as well as of the possible consequences if you do not provide your Personal Information). 

If we collect and use your Personal Information in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate our Website or provide our Services and for our legitimate commercial interest, for instance, when responding to your queries, improving our platform, undertaking marketing, or for the purposes of detecting or preventing illegal activities.

3. Personal information sharing and disclosure

Except as provided in this Privacy Statement, we will not share, sell, license, trade or rent any Personal Information to or with any third party without your consent, unless we are required to do so when processing Personal Information under the instructions and on behalf of one of our business clients.

Compartiremos su información personal de la siguiente manera:

  • Proveedores de servicio, agentes y distribuidores externos (“Proveedores de servicio”): We may share your information with our service providers who process Personal Information to provide services to us or on our behalf (e.g., to assist us with the functioning of our Websites). We have contracts with our service providers that prohibit them from sharing the personal data about individuals that they collect or that we provide to them with anyone else, or using it for other purposes.
  • Entidades del grupo: Podemos compartir su información personal con otras subsidiarias, filiales o agentes del grupo de entidades de SITA a los efectos indicados anteriormente. 
  • Prevención de fraude: We may disclose the personal data we collect about individuals when we believe disclosure is necessary to investigate, prevent, or respond to suspected illegal or fraudulent activity or to protect the safety, rights, or property of us, individuals, or others.
  • Cumplimiento de la ley: If requested or required by government authorities, such as law enforcement authorities, courts, or regulators, or otherwise to comply with the law, we may disclose any information we have about individuals. We also may disclose information collected about an individual in order to exercise or protect legal rights or defend against legal claims.
  • Venta o fusión de nuestra empresa: We may transfer your personal data to a third party if we or any of our affiliates are involved in an actual or potential corporate restructuring (e.g., a sale, merger, or other transfer of assets).
  • Publicistas y redes de publicidad: Podemos compartir su información personal con publicistas o redes de publicidad que exhiben anuncios (incluidos los enlaces patrocinados en los resultados de búsqueda) en nuestros Sitios web.

4. Transferencias de datos

We are a global organization and our information systems are in several countries around the world. This means that we may transfer Personal Information to our subsidiaries, affiliate companies or agents, and also to third parties, which may be located outside the European Economic Area ("EEA"), including for processing an order and providing you with support services. For transfers outside the EEA within the SITA Group we have executed a Data Transfer Agreement (which incorporate the EU's Standard Contractual Clauses). For transfers to third parties outside the SITA Group, we have taken appropriate safeguards to require that the Personal Information we process will remain protected in accordance with this Privacy Statement.

For more information and to obtain a copy of the safeguards we have put in place, please see below under "Contact".

5. Retention of Personal Information

We retain Personal Information we process from you where we have an ongoing legitimate business need to do so (for example, to provide our Website or Services or to comply with applicable legal, tax or accounting requirements, or pursuant to an ongoing service contract). When the information we process is to provide our business partners with a service they have requested, they are normally responsible for the retention.

When we have no ongoing legitimate business need to process certain Personal Information, we will either delete or anonymize it or, if this is not possible (for example, because this Personal Information has been stored in backup archives), then we will securely store this Personal Information and isolate it from any further processing until deletion is possible.

6. How do we keep your information secure?

We take the security of the Personal Information we process seriously and use appropriate technical and organizational measures to protect it against unauthorized processing, disclosure, alteration or damage. The measures we use are designed to provide a level of security appropriate to the risk of processing your Personal Information. However, because no security system can be 100% effective, we cannot completely guarantee the security of any information we may have collected from or about individuals.

7. Enlaces a otros sitios

Estos Sitios web contienen enlaces a otros sitios que no son propiedad de SITA ni están controlados por esta. Tenga en cuenta que SITA no se responsabiliza de las prácticas de privacidad de dichos sitios.

We encourage you to stay aware when you leave our Websites and to read the privacy statements of each and every website that collects Personal Information.

8. Access to Personal Information and other rights

Where we collect and process your Personal Information in the context of our Website(s), you may access, update and rectify your Personal Information on your profile directly. In some countries (including in the EEA) you may a more general right to access, update or rectify Personal Information as well as have additional rights. You may for example, request that your Personal Information be erased or restricted.  In addition, you may have the right to object to the processing of your Personal Information and request to have your Personal Information handed over to you or to another organization (data portability). You may also have the right to complain to a data protection authority about our collection and use of your Personal Information.

You can use the unsubscribe function at any time if you no longer wish to be registered with us. To obtain a copy of your Personal Information, or request the deletion of your account, please visit the DSR Data Subject Rights Center.

En la medida en que procesemos su información personal en función de su consentimiento/participación (inicial), y no en función de fundamentos jurídicos, le brindaremos la posibilidad de cancelar dicha participación luego de haber utilizado su información personal con determinados fines, cuando le solicitemos este tipo de información. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Information conducted in reliance on lawful processing grounds other than consent.

Si no desea continuar recibiendo nuestras comunicaciones de marketing, puede cancelar la participación/suscripción si sigue las instrucciones que figuran en cada uno de los boletines informativos o comunicaciones o a través del Centro de preferencias. Si desea realizar otro tipo de solicitud, como la eliminación (total) de su información personal, visite el DSR, Centro de derechos de los interesados.

Where we process Personal Information in the context of providing our Services to our business partners, they will be normally responsible for responding to your requests with regard to the processing of your Personal Information and you should read any privacy notices provided on their sites. 

9. Operational improvement and security

You acknowledge that SITA may create aggregated and anonymized data from the Personal Information supplied as part of the Services or via the Websites, and that such data (the “Anonymized Data”) will no longer be Personal Information. SITA may use the Anonymized Data for purposes of security testing and operational improvement, and to provide other organizations with reports. This provision is subject to all other parts of this document, and SITA shall at all times comply with its obligations under applicable agreements and laws, and follow best practices for research.

10. Cambios de esta declaración de privacidad

From time to time we may update this Statement in response to changing legal, technical or business developments. When we do, we will publish the changes on the Website, as appropriate. If material changes are made to this Statement, we will take appropriate measures to inform you, consistent with the significance of the changes we make. Your continued use of our Services and Websites after the effective date of such changes constitutes your acceptance of such changes.

11. Contacto

You can submit any questions or concerns that you may have regarding our Privacy Statement by contacting us at

©SITA - last updated:    7 September 2018

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